Mercedes names new U.S. gross sales head amid stock scarcity, BMW rivalry

Senol Bayrak, a 17-yr Daimler veteran who has performed excursions of obligation in China and Germany, will now guide product sales and product management in the U.S.

Bayrak, 43, normally takes around as vice president of product sales and product or service management at Mercedes-Benz Usa, successful Nov. 1. He replaces Adam Chamberlain, who will depart the corporation soon after 12 yrs to go after opportunities outside guardian Daimler, the business stated in a statement.

In his most latest part, Bayrak served in Stuttgart as the director of merchandise management for SUV and electrical styles, as effectively as market place intelligence and competitor examination.

He will have overall obligation for Mercedes’ U.S. gross sales, volume scheduling, distribution operations and merchandise management.

He comes as the automaker faces limited inventories and product disruptions thanks to industrywide source chain challenges.

The worldwide semiconductor scarcity has compelled Mercedes-Benz to scale again creation of V-8 engines for the 2022 model 12 months. Apart from for S 580 and S 580 Maybach sedans, no 2022 models will be obtainable with a V-8 motor.

On the revenue entrance, Bayrak faces a resurgent rival in BMW.

At the midyear mark, BMW had outsold Mercedes-Benz by 7,348 cars, a reversal from a 12 months previously, when Mercedes was top the luxurious section with a 16,795-automobile lead above No. 2 BMW at the time.

BMW ended up with the U.S. luxury crown in 2019 and 2020 after Mercedes experienced a 3-yr run atop the rankings.

Bayrak is just one of a selection of new senior leaders at Mercedes-Benz United states. In the previous year, the modifications have included a new CEO and CFO.

The “instability at the leading is relating to to the seller community as the sector promotions with the outcomes of the pandemic and then the second intestine punch with the semiconductors,” Jeff Aiosa, dealer principal at Mercedes-Benz of New London in Connecticut, informed Automotive Information.

“I’m optimistic that they are likely to perform their way by means of it,” Aiosa explained. “But it’s been a great deal about a lengthy period of time.”

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