A person of the most surprising issues I learned in my time operating for Ford Motor Co. is how considerably in advance automakers are functioning. This may be 2021 to us, but if you work in products growth or engineering at an automaker, it is extra like 2026 to you.
Jaguar Land Rover CEO Thierry Bollore, who took above about a year back, this calendar year announced a new tactic for the Jaguar brand. It entails ending output of all the motor vehicles in Jag’s latest lineup in 2025 and replacing them with two, quite possibly three, electric vehicles that share a system separate from those underpinning Land Rover autos.
Bollore says JLR is hunting to partner with another automaker for the chassis prepared for the following-era electrical Jags.
This may well be just one occasion wherever an automaker isn’t doing the job a long time into the foreseeable future. If JLR has determined a probable lover, officers are staying coy about it. Bollore’s “Reimagine” prepare was unwrapped in February, and it seems probable that nothing has been finalized but.
Of late, JLR has been drifting nearer to BMW, and it is attainable a natural evolution of a latest engine offer among the two providers — some Land Rovers will use a BMW V-8 — could be an EV platform-sharing pact.
But I want to carry to Bollore’s focus a further automaker’s EV platform that he should think about: Cadillac. Precisely, the Cadillac Celestiq electrical tremendous sedan coming faster than the new Jags — 2023.
Under Bollore’s plan, Jag is shifting to reduce volume, but greater revenue for every vehicle. He’ll do that by getting the model way upmarket to compete with Bentley, Aston Martin and upper-conclude Mercedes-Benz Maybach styles.
